He also wrote a book and is responsible for Vivid’s line of graphic and erotic novels. Hirsch was honored with the inaugural Adult Video News Visionary Award in 2012 for his innovation and creativity with Vivid, and his unique contributions to the porn industry. He was an outspoken opponent to Los Angeles County’s proposition that would require all porn actors to wear condoms. Measure B passed in 2012, though Hirsch has vowed to move his business out of L.A. County should the law not be overturned on constitutional grounds. The 2004 TV documentary “Porno Valley” tells the story of Hirsch’s life and documents the rise of Vivid Entertainment.